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We pave your
way to China

  • Our Mission
  • Our Team

Roaming Panda, a sister company of KateTravel, is a company with a vision to help tourism operators succeed in the China marketplace. Roaming Panda offers a range of services and programmes to assist operators with product development and marketing for the China market. Our areas of expertise include social media marketing, product development, market intelligence, research and insights into Chinese consumer behaviour.

Roaming Panda has a team of passionate and experienced professionals who have in depth understanding of New Zealand Tourism, a wealth of knowledge about Social Media in China and inherent understanding of Chinese consumer behaviour, demands and influence factors. We work closely with the operators to fully understand their business needs and design tailor made programmes that meet all their China marketing requirements and provide exceptional returns on investment.

Our Services

Weibo and WeChat are two most popular online media in China. Roaming Panda is one of the three appointed verification agents of Weibo in Australia and New Zealand, which means we are the official agent in New Zealand and Australia able to verify your Weibo account. WeChat account set up also comes with its challenges if your business is not registered in China. Our services include WeChat account set up and guidance on best type of account suitable for your business on the WeChat platform. A verified Weibo or WeChat account is essential to individuals and entities as it is a symbol of genuineness and reliability. Now it is the time to get your account verified.

Chinese use online social media every day. The fastest way to reach them is to set up your own online social media accounts. We provide a variety of programs from starter pack to comprehensive plans. Our professional team will design targeted marketing strategy and will take care of your accounts daily creating compelling content and campaigns to attract followers and to present your business to potential Chinese clients. By combining your strategy with the social media marketing, we help you enhance your sales from the China market.

We conduct the Chinese visitor market research to provide detailed insights on visitor behavior, itinerary flows, regional dispersal, and length of stay. The current size of our database is in access of 20,000 true FIT travelers to New Zealand. We can obtain accurate data to reach the purpose of your intended market research in China marketplace. We bridge the gap between you and your Chinese customers without you struggling with the language and culture differences.

We provide translation service between English and Chinese. Do business with Chinese in Chinese, no more language barrier. We can help you with translation of your brochures, booklets, websites and any other promotional materials into Chinese, which enables your potential Chinese customers to recognize you at first sight.

Kate Deng, the founder of Roaming Panda and KateTravel has an impressive track record in the tourism industry. KateTravel is a pioneering company in marketing to Chinese FIT and attracting huge numbers of Chinese visitor to New Zealand. Kate Deng has a wealth of expert knowledge about Chinese consumers buying behavior, market segments and product suitability for Chinese FIT. Training sessions are tailor made to your business and the needs of your team to enable your business to upskill your staff in understanding China market, get China savvy and develop more suitable products for the market.

Our Clients

There are a number of organisations who have worked with both Roaming Panda
and Kate Travel, here are some of their testimonies.

Julia from Christchurch & Canterbury Tourism:
Roaming Panda Marketing and CCT have worked inpartnership on several Weibo campaigns and collaborated in the join projects to assist operators with the social media marketing strategy, content planning and delivery. Roaming Panda Marketing have been very professional in providing their services and expertise. Their Chinese FIT consumer knowledge and in depth product knowledge of Canterbury region have been instrumental in helping us grow our social media reach and help operators to upskill for China market. They also conducted product development and social media workshops that have been greatly received by the tourism operators.

Rebecca from Waitomo Glowworm Caves:
Kate and her team are among the best social media marketers in New Zealand. They have a deep understanding of Chinese FIT tourists and know how to engage with them, they also have a great sense of tourism landscape in New Zealand - a rare combination in the digital agency world. In the 10 months working together, Kate and her team helped us to build a loyal social media community. I appreciate the audience-centric approach they take which aligns with our values.

Alex from AJ Hackett Bungy:
We use Roaming Panda social media service for a year, they do a great job and very responsible.

Paula from Ultimate Wanaka:
We have been using Roaming Panda to manage our Weibo account since 2016. Their communication, reporting, and most of all how they present Ultimate Wanaka online is excellent. Roaming Panda has helped us make a presence on Chinese social media, and we look forward to future growth in the Chinese market.

Contact Us

Please write to us: webmaster@roamingpanda.co.nz
Or you may leave your message, we will reach you. Thank you.

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